As delicious as Blue Apron's recipes are, they don’t just sell themselves. How can make the recipes look, and sound, like they just can’t be passed up? Data showed some of the highest-rated recipes had low order rates. How do we hit people over the head with the deliciousness of these meals? We use some of the hottest real estate in the digital product—the delivery schedule, where customers choose meals and build their boxes.
Breaking out of the delivery schedule grid, and using the top area of the page, the culinary and product marketing teams were given a spot to showcase beautiful meals, parterships, or special dinner party boxes.
2018
Lead Designer
